Everfresh @ NGV Studio

At the NGV Studio in Fed Square the Everfresh crew: Phibs, Rone, Reka, Meggs, Sync, Makatron, Wonderlust, Prizm, The Tooth, and “special guests” are giving a taste of the awesome work that they have been doing on the streets of Melbourne for a decade. The exhibition is worth seeing for anyone at all interested in Melbourne street art; the art presented at NGV Studio is worth seeing and shows the range Everfresh’s art on the streets. And it is always fascinating to see artist’s studios. But there is something wrong with the way the NGV is presenting this exhibition/residency.

Everfresh's studio in the NGV Studio

The most obvious thing was that there is no curatorial information from the NGV on the exhibition or any of the art in the exhibition. The 5 Ws are not covered: who are Everfresh? What the NGV Studio residency is about? Where Everfresh is based? Why they are in the NGV Studio? And how the exhibition work? There aren’t even any labels to identify the artist and work – Everfresh, or the “special guests”? There is information about Phib’s exhibition at Hogan Gallery as if it was all a publicity stunt for that exhibition.

The exhibition runs out around the corner next to the disable toilets – I wanted more. It seems to running out before that as there are 2 display cases still wrapped in plastic standing empty in the space.

It is “a selection of artworks from over the last 10 years, plus a whole heap of other stuff from the studio that kind of makes it what it is.“ (Everfresh website) The exhibition makes it look like Everfresh are already history and their paint splattered shoes, rubber gloves and homemade mops are in a vitrine – and they are at the exhibition. I have seen the archeologically preserved remains of Francis Bacon’s studio in Dublin (see my post about Bacon’s Studio) and Brancusi’s studio in a glass box next to the Pompidou Centre. Both Bacon and Brancusi are dead but I know that the Everfresh guys are still alive and working, they have a lot of other stuff going on right now. There is no music playing, even the video game machine was silent – it was as quiet as the grave or an art gallery when I visited. So there is this feeling hyperreality about the whole exhibition and the “residency” at the NGV studio. Adding to the hyperreality is the Everfresh “Graff Mobile” with a giant fluro marker on the roof rack.

Some of this history aspect to the exhibition is good, like the cartoon design for the massive Fitzroy mural. Or 5yncRone’s cardboard stencil thick with red paint, mounted as a negative. Or the dense display of little photos, postcards, stickers, toys, little drawings and other stuff. Or the old boards thick with tags, paint and other marks. Along with all the items riffing on the Everfresh label.

But I keep asking the question is this exhibition history or is this fresh?

About Mark Holsworth

Arts administrator, artist, musician, philosopher and writer. Writes Black Mark - Melbourne Art and Culture Critic. View all posts by Mark Holsworth

One response to “Everfresh @ NGV Studio

  • Cate Hall

    Totally agree -we took our 6 year old who was very interested but it would have been good to be able to explain more to her as per all the unaswered questions you pose above.

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