Art Vs Reality is a six part YouTube series of videos. “The aim of the series is really to save art from the curse of luxury imposed by a corporatised artworld,” says Peter Drew, the presenter in the series. The words “save” and “curse” is an indication of the kind of magico-religious thinking about art behind this series.
There is plenty of this kind of fuzzy thinking in the series. In Episode 3 Peter Drew appears to claim that artists who sell art lack integrity and are basically guilty of simony for selling the sacred. This obsession with money is a popular take on the institutional theory of art and money features prominently in Art Vs Reality right in the graphics at the start of each episode.
The fixation of money is perhaps due because Peter Drew is a street artist from Adelaide and street art is the most commercial of art movements since the Surrealism. From Futura, Kaws and Os Gêmeos marketing Hennessy cognac, to the entrepreneurial street artists selling street fashion, to quasi religious idealists, like Drew, there has always been a focus on money in graffiti and street art. Not that there is anything wrong with that; I don’t begrudge any artist a single dollar that they make, or don’t make, but you might regard it differently if you have a fantasy about simony.
It is the word ‘reality’ in the title that is symbolic of the its simplistic fantasy of art; it continues to measure art on its Procrustean bed. A fantasy based on a rather simple understanding of a largely French focused version of European art history, ignoring art before the 19th century and most other cultures and countries. The ‘reality’ that Art Vs Reality is referring to is an imaginary popular idealised ‘reality’ that frequently has a tenuous relation to the facts.
Facts, like what happened in the creation of Duchamp’s Fountain that Drew blames for the starting conceptualism. Drew is unaware that the New York Independent Show that Fountain was excluded from had no jury (nor as Drew claims judges to “dismiss it out of hand”). How then was Fountain excluded from the exhibition and where the first edition of Fountain is far more complex than Drew’s ‘reality’.
Ironically it is the conceptual art of the Duchamp that Art Vs Reality, in Episode 2, blames for what it see as what is wrong with art. With a more complete reading of art history Drew might have been aware that the initial attacks on art institutions and the idea of great artists first launched by the Dadaists, followed by the conceptual artists in the 1960s, weren’t concerned about the influence of money but on the ideological support that the galleries gave to the state/war criminals.
Drew’s light-hearted approach lacks any subtly, depth or understanding of art or social history. He doesn’t take the audience to anything new or offer any new insights. Given the subject matter that he wants to deal with it is a shame that Drew does not appear to have read John Berger’s Ways of Seeing or, even the arch and sardonic Tom Wolfe’s The Painted Word (as Wolfe was at least informed about modern art history when he wrote it). For a much more detailed analysis of the contemporary art market I would recommend reading Judith Benhamou-Huet’s The Worth of Art – Pricing the Priceless (Assouline, 2001).
Unfortunately Art vs Reality is just another jeremiad, posing as a comedic commentary, a general complaint about how art has lost its way, declined and become decadent.