What was I doing at a VIP event at Barkly Square shopping centre in Brunswick?
What has happened at Barkly Square is that the service lane that bisected the shopping centre running parallel to Sydney Road has been change from a problem into a feature. The lane has become, according to the media release, “… a new arts and entertainment precinct which will celebrate the artistic and culinary soul of Brunswick.”
A collaboration between Ghostpatrol and Bonsai fill two sides of the wall of the lane. Kyle Hughes-Odgers, a Perth based artist, has a wall with a brickworks reference as Brunswick once had a brick making industry. On another wall there is a giant owl by Twoone.
It is not all street art, Tobias Horrocks, a local artist work with a post-minimalist ideas and cardboard. This was his first permanent installation. The basic cardboard form is repeated blocking and filtering the light from the window above the entrance.
Barkly Square is just a small inner-city shopping centre, a bland location for a few chain shops, near the beginning of the Sydney Road shopping strip. It is not the first shopping centre in Melbourne to feature street artists on its walls; QVC and Southbank both invited street artists in years earlier.
Media maker and festival director, Marcus Westbury has, what he describes a “strange obsession” with “he fate of old suburban shopping arcades.” He explains why on his blog. “I am, as far as I can tell, pretty much alone in believing they’re a rich vein of untapped urban and suburban gold. Or, to put it in language that hipsters, planners and local politicians can reflexively and instinctively respond to they’re kind of like lane-ways.”
In this case the it not so much as trying to artificially reproduce the iconic Melbourne lane but assimilating the rest Brunswick into the shopping centre. The usual mall food court has gone from Barkly Square, now there are cafes with outside seating in The Laneway, as it has been prosaically and practically named. The transformation of the area is the usual mix of work by street arts, planters, bollards, bike racks and funky design elements. It is still a working service lane but now is a mix use urban area.
Shopping centres need to reinvent themselves, in the wake of on-line competition, they need cater for more than just shopping. The holy grail of urban design to create a ‘meeting place’.
Samuel Louwrens, the Operations Manager for Barkly Square Centre Management is feeling inspired at the art and developments on the lane. He is enthusiastic about his new lighting for the art and was waiting for more suggestions from the public about what could be done with the lane. He pointed out that there are still more large blank walls at the far ends of the lane.
At noon on Wednesday there was a launch of the lane in a temporary VIP area outside a cafe in the lane listening to a guitarist, Grey Milton launching Barkly Square’s busking program. Grey finished his set. There were two short speeches from the corporate investment manager of the property group that owns Barkly Square and then the Mayor of Moreland. Then the Melbourne Ukulele Kollective took over by this time there weren’t just invited guests but a small crowd of people enjoying the spectacle. To have about a hundred people in the lane showed that, at least for the moment, the plan was working.