Before each runway presentation, an advertisement for L’Oreal products is played. It usually features close-up animations of skin cells and DNA strings. Perhaps being a medical librarian makes me biased in a way because I can’t help but scoff at the ‘scientific’ elements every time I see them.
But that is of no importance.
L’Oreal Fashion Festival – Runway Shows 5 & 7
Dion Lee’s collection was very strong and focused mostly on the hemline. He is a new up-coming designer who has had more coverage internationally than in Australia. I first heard of him via ELLE (US) when he was featured in the new designers section (unable to find exact reference). Collette Dinnigan’s presentation was to be expected, but featured a definite ‘Mad Men’ influence. However the shoes were totally wrong for the designs though – platform stilettos do not look well with ‘60s inspired dresses. Most of the music for Runway 5 was anon doof-doof but the final designer, Toni Maticevski, used Michael Nyman’s theme from Drowning By Numbers (Peter Greenway) – touch of class! Maticevski’s collection was wispy floaty and dreamy, ending with a standout piece of eveningwear; the models did have some trouble trying not to trip over the mini-trains.
I like Alannah Hill’s designs and decided to go to the show she was presenting in. The other designers appearing alongside were White Suede (high waisted skirts, brights, tie-dye), Wayne Cooper (party frocks, mini dresses, muted colours), Talulah (floppy hats with everything, a focus on the hips), Maurie Eve (shirt dresses, blacks tan peach), Joveeba (loose casual wear), and Bettina Liano (cardis, shorts). Alannah Hill’s collection wasn’t a surprise. As with Collette Dinnigan, they both have found a definite style that suits them and in Hill’s case, this means afternoon tea/garden party wear (florals, sequins, cute buttons, candy coloured jackets).
There were many AbFab moments that I observed before and after each runway presentation. ‘Darling!’ and air-kissing was not the only thing going on. Most were dressed to impress and many were looking at other people (I have to say that I was doing that as well) but what has to be remembered is that these runway shows are consumer events open to the public and not industry events (although industry types are represented). I wasn’t dressed designer and the pictures I have seen of industry-only runway events, the attendees are not dressed up to the nine’s either (remember, this is work for them).