“A media release is not a creative precinct,” said the Minister for creative industries, Martin Foley, when he announced plans to spend millions to create the Collingwood Art Precinct centred around the refurbished old Collingwood TAFE building. Arts precincts are a popular idea in urban planning. But is there anything more to a precinct than an official artwash announcement designating an area of a city and repurposing old buildings into studios or performance spaces? How sustainable are arts precincts? And what is their impact on grassroots creative precincts?

In the past local city councils often ambitiously declared an area “an arts precinct” and hoped for the best. The City of Yarra once proclaimed the “Smith St art precinct” on one side of a block with one art gallery, a couple of designers and a community radio station.
If we were to count the Collingwood Art Precinct, then Melbourne currently has several arts precincts, the main one in Southbank centred around the NGV, State Theatre, Concert Hall, ACCA, Buxton Contemporary. Melbourne also has a Sports and Entertainment Precinct around the Tennis Centre and MCG. And there is the Brunswick Design Precinct with the TAFE design faculty and Siteworks in a converted old school building and heritage house. These different precincts raise the distinction between the arts, entertainment and design in the collective consciousness as reflected by city planners and politicians and built into the city’s structure.
The Southbank arts precinct has changed from swampland to an area for popular entertainment. Wirth’s Circus and others used to pitch their tents where the Arts Centre now stands. It was a decaying area of warehouses in the 1980s; the old police horse stables are now part of the College of the Arts, and a brewery has become the Malthouse Theatre.
Southbank only has training facilities and high-end exhibition and concert halls, cutting out the mid-level entirely. There is very little street art, no artist-run spaces, and no commercial galleries. It is a high-end attraction for the urban tourist, full of institutions exhibiting highly finished art and expensive cafes beyond the budget of the arts and music students who study there and must walk twenty minutes to find an affordable place to eat.

Compare this to grassroots locations that spontaneously emerge in the inner city. One such area is around the Brunswick Tram Depot, between Moreland Road and Albion Street. It did not occur due to media releases but available and affordable space. It is light industrial on the edge of inner-city suburbs with lots of warehouse space, some of which have been converted into artist studios and a gallery. Neon Park is the kind of high-end commercial gallery with a stall at the Melbourne International Art Fair. There is no public space, and the closest thing to a park is a planter box. Still, it does have bluestone laneways that are regularly covered in fresh graffiti. And there is live music and cheap cocktails at Red Betty’s in Houdini Lane.
In spooky synchronicity, an artist working in that area sends me this SMS message as I write this. “You should get really topical and investigate how the local council funding of studios in Moreland, such as Schoolhouse and Pentridge, have adversely impacted the homegrown grassroots economies of all the independent studios in the region.”
So much for the guff from the Minister for creative industries. The point of arts precincts does seem to be the media opportunity for the politician. Generally to announce funding to convert the old building (or build new ones) rather than to support the arts where it already exists.


