Tag Archives: Guggenheim Museum

Coz you’re a bore

When I saw the Guggenheim Museum in Bilbao in 2000 I should have been paying more attention to “The Art of the Motorcycle”. The exhibition in the main hall was an exhibition of motorcycles, not modified or customised, just a showroom display. I thought that I was seeing the triumph of corporate design culture over art. Rather this is not about a capitulation of institutional gallery’s reputation that exposes their lack of any educational, aesthetic and moral integrity. The exhibition summed up the attitude of the institution; anything to get the corporate sponsorship, anything to get people through the door.

Different art galleries will tend to exhibit different types of art depending on their objective (see my post on types of art galleries). Some of the crypto-objective of the NGV are now more obvious from its choice of exhibitions — it is all about marketing.

The NGV exists as a high end venue, to sell fashion, market cars (it is the ultimate car showroom in Melbourne), and, most importantly, to be a tourist attraction for the city. The infotainment in a spectacular location to be rented out for corporate and wedding receptions. As such it is little different from the MCG or Flemington Race Course.

The visual arts, like music, is a vast field of styles, techniques and purposes in which there is everything from advertising jingles to some of best things made by humans. There are works that are very popular and make large amounts of money. There are works that can help sell products or make someone look majestic or simply display wealth. High end art can be a manufactured product, the twenty-first century equivalent to handmade lace, very expensive and serving no purpose other than decoration and status. And without political and critical thought the artist remains a decorator for plutocrats.

Granted that there are decorators for plutocrats but that doesn’t mean that they should be exhibited at the NGV or that I should bother to write about them. Selling a lot of product for a lot of money should not be the entry qualification.

I don’t write about art because it is popular or expensive but because there is something worth writing about. So I won’t be writing about any of David Bromley’s, Ken Done’s or KAWS exhibitions. There are a lot of artists whose exhibitions I won’t bother to even attend because the content, aesthetics, style and meaning of their art is so obvious that it bores me. I understand that it doesn’t bore everyone and that some people might want it. However, just because there are is a lot of fans or a lot of money doesn’t make the art any more interesting.


2Do @ An Art Museum

What do can you do in an art museum/gallery/institution besides look at art?

Some art museums are destination architecture – so you can look at the architecture and take a photo. The Guggenheim Museum in NYC started the trend of museums as destination architecture. The Guggenheim is an interesting experiment in art gallery design by Frank Lloyd Wright. It is a real mutant but not one with successful progeny, in that no other galleries have followed this new and curvy design. There is a fountain on the ground floor, a blank white pool with a single jet. There are also planter boxes with green indoor plants on several of the floors. After a few levels it was a relief to walk on a flat floor again but by the 5th level my calves and ankles felt oddly stretched. The Guggenheim in Bilbao is landmark architecture by Frank Gerrey and the photogenic equal of the New York building. However its curvy design does not extend floor to ceiling and the galleries are basically the same as other art museums.

New Museum NYC

New Museum NYC

Buy an entry ticket. The tickets, this is often a necessity for the institution to have some income. Generally you get a ticket and often a little metal tags or sticker that you to put on your clothes.

Put your coat and bag in the cloakroom. The cloakroom is necessary for your comfort and gallery security.

Toilets Boston MFA

Toilets Boston MFA

Go to the toilet. A necessity but galleries have turned this into a design display. In the best art galleries in the world there are baby change facilities in the men’s toilets. I don’t know how many men take their babies to art galleries but the facilities are there for them in many of major museums.

Sit down. The seats are another necessity as people do need to rest their feet and can be in high demand. Seating also allows the viewer to look at the art for longer. This presents a problem for contemporary art installations where a seat in the gallery may be interpreted as part of the art.

Eat at the cafes. This might look like a side earner, but it is another necessity in large art museums that take at least a day to see. The Boston MFA and Louvre have several scattered around the gallery. The Vatican Museum has one of the worst museum café, as it is located directly above their new toilet block. Jeff Lee of Recent Items has a post about the Tate Modern’s café.

Read in a reading rooms or library. The reading rooms in contemporary art galleries reading rooms are likely to be digital, but hopefully in no way resembling MOMA’s “O” (see my post O No). The pod overlooking harbour at the Boston Institute of Contemporary Art is cool, relaxing and informative.

Listen to music, musical performances are the most likely entertainment in an art gallery. Listening rooms, well I’ve been in one in a Neue National Galerie Museum in Berlin. The museum had a collection of music and headphones in a seating area, again very relaxing.

Play, mostly only for children, although adults can even play a boardgame in the reading room of the Isabella Stewart Gardener Museum. There is a need for a dedicated children’s activities area for the younger visitors in major galleries.

Go to the Cinema. Tate Modern and a few other large galleries have cinemas with programmes co-ordinated with exhibitions.

Sketch. Sketching in US museums is encouraged. Isabella Stewart Gardner Museum supplies pencils, paper and boards for sketching. The Frick Collection has regular sketching Sundays. This is in contrast to the NGV’s attitude to sketching (See no sketching).

And, in the words of Banksy, … exit through the gift shop.


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