This is the insides story of the Melbourne Stencil Festival, at least the part that I know and I was involved 2008, 2009 and 2010 aka Sweet Streets. The history of the Stencil Festival is longer than my involvement; it goes back to 2004 when the first stencil art festival in the world is held in Melbourne.
Even now this story needs to be told to dispel any idea that it was being run by paid administers in an office with lots of sponsorship dollars. Melbourne might be a festival city with all kinds of spectacles completing of attention but this makes potential sponsors festival fatigued. Festivals are not recipes for economic success and we struggled to attracted sufficient corporate or government sponsorship.
Every year the stencil festival would gets an angry email about how the festival does not ‘represent’ the ‘real’ street art community. The real is a symbolic category; the festival never claimed to represent street art. The festival was never about being the poster child of street art, nor about owning the concept, the brand name of ‘real’ street art. It was about creating a bridge between the mainstream and the street art community, providing a forum and a festival for the art. Each year there has been workshops, employing artists to teach their stencil skills to children and adults. Art is an exclusive affair but the paradox of street art is that it is open to everyone on the street and is not the exclusive privilege for insiders.
I initially became involved in Melbourne Stencil Festival in 2008 as the volunteer coordinator and award judge (along with four others including Chor Boogie). I became involved because I thought that it might be a good opportunity to show some practical support and make some contacts in the street art scene. I took a Gonzo journalist approaches to reporting the MSF – a participant observer, in Malososki’s opinion is the best kind of anthropologist, and what is the difference between an art critic and anthropologist anyway?
2008 was an ambitiously international festival with Chor Boogie, A1, John Kolaczar, Pete Wollinger and other artists from around the world. I was not involved in the politics of the 2008 festival but I could see that JD Mitmann had a major conflict of interest with the festival as he also ran the gallery Famous When Dead where he showed and sold many of the artists. I doubt that JD Mitmann actually profited from this relationship but this was also a matter of perception; you could look at the relationship as symbiotic. The 2008 AGM was a very interesting affair; there was a mea culpa from the previous committee and, except for Adi, the newly elected committee was completely new.
I was then parachuted into an emergency committee in 2009 after Satta van Daal’s resignations. I didn’t see anything of Adi; the committee was no longer functioning. I became the festival’s secretary; being the secretary is not the most glamorous of jobs – lots of emails, typing minutes of meetings, finding meeting venues and other mundane or bureaucratic matters.
I quickly found that I’m not the only one that has been parachuted in to run the festival; there was also Phil Hall, Tessa Yea and Anna Briers. Phil Hall is an energetic, enthusiastic and experienced public arts worker who had work in Collingwood before. Tessa Yea and Anna Briers were then adventurous curatorial students from Melbourne University doing an internship at the festival.
I have yet to mention Coops, Paul Cooper of Arttruck was keeping the whole transition between 2008 and 2009 going. His advertising and design business had office space and computers that we could use along with chocolate cake and biscuits because photographing food produces some great left-overs. This was over when the relationships with Coops and the rest of the festival organisers cooled over poster design.
We found more volunteers, lots of them, all competent and eager to get the festival happening. Somehow it all came together. The new volunteers were all excellent, many of them were students doing work in curatorial studies and marketing, others were just random people like me interested in street art. MSF 09 was thrown together in three months mostly by email with only support from the City of Yarra and in-kind support from sponsors.
After managing to put together the festival in 2009 the team was ambitious to run another festival. There was an obvious need to re-brand and redefine the festival to include more than just stencil art. The initial focus on stencil art came at a time in Melbourne when stencil art was very popular and there were a lot of stencil art on the street. Since then street art in Melbourne has expanded, new techniques and ideas have come along (yarn bombing and street sculpture).
So the Melbourne Stencil Festival became “Sweet Streets – urban and street art festival.” The use of the term “urban and street art” was used to sidestep the debate about street art in the gallery.
The festival 2010 was bigger and better than all previous years – a real arts festival with a program of events, multiple exhibitions in several locations, but not the budget that went with that. On top of being secretary I was running the film night. The ancient Geeks had a word for it – ‘hubris’.
In the end the committee was exhausted and without a succession plan. This is the problem of running an annual festival, at the point where everyone on the committee was exhausted you should have been preparing for next year’s festival and finding sponsors. It was hard to keep volunteers motivated for a whole year preparing for the festival. I could go on about all the problems and forget the success of a street art festival running in Melbourne for seven years.
Does it still exist? Rumours that it will be revived occur from time to time over the years. Unfortunately attempts to revive the festival proved futile.
Read my reports from the front line as an embedded blogger:
Melbourne & Graffiti (reflections on talks given at MSF 2008)
Sweet Streets 2010