Tag Archives: rebranding

Refreshing & Rebranding

“Change your ideas regularly like your underwear, lest they become dirty.”

– Tristan Tzara

Black Mark – a new name and a new image for the blog. “Black Mark” was what my biker neighbours called me because I was then, and I am now, dressed in black. I thought that it would be a good name for the Melbourne Art & Culture Critic, the critical assessment.

I also now have a Facebook page for this blog – Melbourne Art & Culture Critic (that I unfortunately created before I thought of the name change).

Along with a new name I have a new “Elegant Grunge” theme for this blog. “My Art” has been banished to my RedBubble page; I’m not trying to make a career as an artist but an art critic and my painting has been consigned to a hobby activity. (It is important to have several hobbies in having a balanced life – shopping, reading or being an audience are not hobbies, although they are also important for a balanced life. I have other hobbies but I won’t be writing about them.)

All of these changes have been prompted by a review of my blog by writer and editor, Peter Symons, a former colleague of mine at LookSmart.com. – thanks Pete. (I also must thank Evangeline Cachinero for the new Black Mark header along with her advice and encouragement in updating the blog’s image.) Peter Symons’s review was more substantial than just a question of style or theme and I thank him for that. I have been thinking about his comments for the last four days. So hopefully regular readers will notice other changes in this blog’s content. Even a critic needs a critical eye cast on them.

What do you think of the new image? Leave a comment (it is just below the Share This at the bottom of the post.)


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