Kids love stickers. Bumper stickers and other self-adhesive messages have been around since 1935 when Stan ‘the Sticker Man’ Avery invented a machine to manufacture them. With street art stickers underwent a change in identity and context from promotional to person and from the bumper to the street.
Walk along any street, Melbourne, New York, Paris, Seoul or Singapore, you will see stickers. They may be on the backs of signs, on utility boxes, or elsewhere as local custom demands, but you will find them somewhere. And often in clusters.
There is a mystery to stickers because there is no way to determine what they mean until you look closely at them. Is it a kind of tag, street art or political, or is it advertising? Is it advertising or the logo manipulations, politics and puns of culture jamming? Maybe several, thinking about the politics around the “Sticker Lady” (aka Sam Lo) in Singapore. For these sets are not exclusive, and there is considerable overlap.
“Hello, my name is” one of the common kinds of stickers. An extension of tagging, slapping down an old conference name-tag sticker with the tag written on it, rather than risking writing the tag on the street. The linear progress along a route mapped by the placement of the same sticker.
Once identity became the stickers’ objective, like tags, a place with one sticker leads to more. The accretion of stickers in a location is like a dog pissing on a post to show other dogs that it was there. Sticker collects at way-posts. The collective greeting that stickers represent, gathering places around the city slowed down to the speed of sticker accretion. The Cherry Bar’s disused windows in AC/DC lane, the old elevator doors in the Degraves Street underpass, the backs of so many street signs, the supports for power poles…
I recognise many of the stickers in Melbourne, it is broader than just street artists and graffiti writers. There are stickers from people who are not street artists but are on the edge of street art: street art collectors, street art photographers and dog walkers. Contemporary artists join in condensing their philosophy down to an aphoristic slogan: “The truth is a copy” from Joel Gailer.
For more on stickers, there is my post from 2009 Stuck on Stickers.