On Friday evening I went to the opening of “You Like This – concerning love, life and FACEBOOK” curated by Vinisha Mulani and Alister Karl at Brunswick Arts. This is not the first exhibition about Facebook; last year there was an exhibition at Dark Horse, “Facebook project” but I didn’t get to that exhibition.
I liked the Brunswick Arts exhibition; each of the artists had their own wall, like in Facebook, except this was an actual gallery wall. Peter Davidson took this took this further and made an actual wall, instead of a virtual one, with a string time line, photos and index cards for each entry.
I particularly like Jenna Cocoran’s “Facebook is a dirty word” (blue wool and nails). That is the problem, although most art is only looked at for a few seconds, Facebook is reducing everything to eye-candy and gossip.
Jamie Rawls video “like totally” was a montage of people using the word ‘like’. Like wow, man. “Like” is such a mild positive statement, it is also a simile drawing a comparison between two things, not an equivalence like a metaphor just a comparison. (Like Californians didn’t say like enough already before Facebook and, of course, everyone wants a dislike button on Facebook – a thumbs down to massacres, dictators and other ugly things.)
The rest of the exhibitors were not as focused on Facebook as the concept of liking which was explored by Vinisha Mulani with a series of photographs that visitors were to attach blue like stickers. Or internet stalking explored by Alister Karl with a creepy computer installation, “Stalkbook”.
Facebook is so ubiquitous that it is hard to sum up. In the past I used to see travelers in Internet cafes reading Hotmail, then it changed and every computer screen was on Facebook. The two most obvious ways that Facebook has changed art in Melbourne are Facebook events for exhibitions and Facebook entities. Facebook events allow the galleries a better idea of how many people might be attending and to communicate with those people intending to attend. This free alternative to advertising in publications like Art Almanac, InTrouble and other paid gallery listing. Brunswick Arts exhibition was put together and promoted through Facebook.
And Facebook provides a forum for artists and galleries to communicate directly with their patrons. As a forum, Facebook has lead to the creation of a kind of micro bloggers who post regular photos and other information.
It hasn’t been a dramatic change. Facebook has been a small influence on art, mostly street art. I “Like” the seepage between the internet and the street.
Peter Tyndall writes in his blog about the way that social media and the sculpt society. Art Business has a page of do’s and don’ts for social networking for artists. I have a Facebook page for myself as a public figure (art critic). You can “Like” Black Mark, Melbourne Art & Culture Critic’s Facebook page.
Like this on Facebook.